![]() In other words, if two similar businesses are competing, the one with better content will outrank the other. However, if you’re currently ranked 10th, then perhaps SEO can help you jump a few positions higher.Ĭontent quality plays a huge role in determining how much you’ll gain from your SEO campaign.Įach compelling piece of content is a ranking opportunity. When your Shopify store is already at number one for your product category in Australia, then SEO can only help you retain that position. It reaches a point where all SEO can help you with is maintain your ranking. ![]() How You Can Improve Your Rankings Without Content Marketing Why Your Organic CTR Will Be a Ranking Factor You’d see close to six times as much sales! Imagine if you’re currently ranked 10th and jumped to 2nd place. Just moving one spot to number one from number two can more than double your sales. Retail shops in Australia ranked at position two on Google typically receive hundreds of thousands of traffic each month. And you realise we also used a small number of traffic in our example. Think about how much money that would be worth. That’s roughly 27 additional sales every month. If your conversion rate stands at 2%, the additional 1,344 (2,544–1,200) visitors would fetch you (2*1,344/100) new sales. If you could move to position one, you’d get 2,544 visitors monthly.ĭepending on your conversion rate, this could translate into a big increment in sales and profits. Here’s the thing: assuming that at position two you’re getting 1,200 visitors every month. If your store is ranked second on the result page, you will get 15.54% of traffic for that search query, says Advanced Web Ranking in their study.īut if you’re ranked first, you’ll get about 33% of total traffic for that search term. When a consumer is looking for a shop in Melbourne to buy men’s polo shirts, they will type the words “Men’s polo shirts” or Men’s polo shirts Melbourne” into the search box. Let’s take an example of a retailer selling men’s polo shirts in Melbourne. ![]() If you’re one of them, you’re shooting yourself on the foot just before the race. How Your Google Ranking Impacts Your SalesĪ few marketers still haven’t given serious thought to search engine ranking. If implemented well, these tips and strategies are a surefire way to generate and convert leads easily.īut first, here are a few facts you may be interested in So here’s a step-by-step guide to help you set up, review, and run a rock-star SEO campaign to take your Shopify store to the top of Google search result pages. According to a 2016 study by Google, more than 75% of shoppers turn to search engines to learn about products before buying.Īs such, your store leaks sales if it doesn’t appear at the top of Google search results when a consumer searches for
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